Prada released the "Prada for Blossoms Shanghai" capsule collection with a private cocktail at Rong Zhai, Shanghai on Thursday.
The set design team from the recent popular TV series Blossoms Shanghai created an exclusive setting characterized by curved mirror installations and vintage props, inviting guests to step into the modern and elegant world of the leading character Lingzi played by actress Ma Yili. The light design — a play between reality and illusion — recalled the captivating atmosphere of the series.
Among the guests in attendance were the creative team for Blossoms Shanghai, including actors Chen Guoqing, Du Juan, Huang Jue, Ma Yili, Wang Ju, Wang Yi, Zhu Lin, and Zhang Yulin, directors Cheng Liang, Li Shuang, and Zhang Jianya, artist Chen Yiming, costume designer Dong Zhongmin, and culture, history and culinary consultant Li Shu.
Also attending were supermodel Zhao Lei, director Luo Dong, founder of the Start Museum He Juxing, director of Power Station of Art Gong Yan, architect Zhang Bin, and fashion designer Wang Zhi.
Inspired by diverse Prada styles from the 1990s as seen in the series, the collection presents a range of coats, suits, knitwear, dresses, and leather goods, including a chemisier dress with a tie-dye print, an orange mohair coat, a green wool cloquet ensemble with a gradient effect, and a camel-colored alpaca double-breasted coat.
The Prada for Blossoms Shanghai collection will be available for a limited time by appointment only at Prada Rong Zhai, up to Sunday.
Prada works with Hong Kong director Wong Kar-wai on his first television drama to dress the character Linzi. Adapted from Shanghai writer Jin Yucheng's Mao Dun Literature prizewinning novel, the 30-episode series — which primarily takes place between 1993 and 1994 — follows the journey of Ah Bao, an ambitious everyman opportunist who rises to become a legendary figure in the city's most elite commercial circles.
Aside from emphasizing his ability to seize opportunities in the stock and foreign trade markets, the plot also follows his subtle, and ambiguously romance-like relationships with three women.