Getting on a global groove

When questioned about the integration of Chinese culture and music, many artists express similar sentiments. They say that there's no need to artificially blend the two, but that the key lies in expressing both organically and authentically."As a Chinese, everything I perceive, hear, and wish to convey inherently reflects Chinese culture," says rapper Ma Siwei.

Through their music, 88rising's young artists not only introduce a broader cultural perspective to the world, but also inspire audiences across Asia with their personal stories and melodies.

Rich Brian, the Indonesian hiphop sensation, shatters the conventional mold of a rapper. During his formative years, the reserved youngster dropped out of the traditional school system due to a social anxiety disorder, and was home-schooled.

Harnessing the power of the internet to sharpen his English through online chatting and extensive internet surfing, he inadvertently developed a deep affection for rap music.