BEIJING — The tourism and hospitality sector in Europe welcomed an increased number of Chinese travelers during the Lunar New Year holiday. The trend is projected to continue throughout the Year of the Dragon.
Chinese consumers unleashed their massive purchasing power during the eight-day Spring Festival holiday, which ran from Feb 10 to Saturday, with homegrown brands that weave traditional Chinese cultural elements into their designs, health-related commodities, jewelry and electronic devices gaining in popularity, especially among younger shoppers, experts said.
For millions of people across the Asia-Pacific region, traveling to and out of China is becoming easier than ever before.
From the BBQ craze in the old industrial city of Zibo in Shandong to the village soccer league frenzy in the obscure county Rongjiang in Guizhou to the ice and snow mania turning Harbin in Heilongjiang into the hottest winter destination — 2023 witnessed an explosive revival of China’s cultural tourism industry, spawning a host of phenomena online and offline.
Experts and industry insiders are confident of the steady development of the Chinese mainland's outbound and inbound tourism, and are calling for more measures to improve international travelers' experiences to revitalize the stillweak inbound tourism market.
While China's northern and southern attractions are in a tight contest to lure travelers during the approaching Spring Festival holiday that runs from Feb 10 to Feb 17, some overseas destinations have also joined the "traveling carnival" by issuing visa-friendly policies and showing goodwill gestures.
Art 021 Shanghai Contemporary Art Fair made a comeback to the metropolitan in November.
China and Thailand signed an agreement on mutual visa exemption for holders of ordinary passports and passports for public affairs on Sunday. The policy, which will come into effect on March 1, is expected to boost people-to-people exchanges between the two countries.
More measures to better facilitate payments and enhance cultural experiences are suggested to attract foreign tourists to Beijing as the city plans to deepen construction of an international consumption center, deputies and political advisers said.
Tourism companies have increased their hiring thanks to the boom in winter tourism in recent months, with service providers in northern China proving particularly eager to recruit, according to a report from recruitment portal Zhaopin.
Interactions between Northeast China's Heilongjiang Province and South China's Guangxi Zhuang autonomous region have warmed the hearts of many Chinese people during this cold winter, boosting both tourism and business exchanges between the two places.
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